Monday, 20 August 2012 03:00

Cris-Tim launches Vitality, the first brand of additive free cold cuts in Romania

Cris-Tim, leader on the Romanian cold cuts market, launches Vitality, the first Romanian brand of cold cuts without additives and artificial coloring. Vitality was born from Cris-Tim Group's desire to offer its customers safe and healthy products. This was possible thanks to investments in research and technology , which, only in the last three years, amounted to over EUR 24 million.

At the beginning of this year, Cris-Tim revolutionized the food safety industry by investing EUR 4 million in High Pressure Processing (HPP) Technology, a next-generation food protection system which uses a 100% natural and non-invasive method, in order to maintain products fresh and savory and to help improve their quality. This technology consists in immersing already packaged and labeled products in cold water, at a high level of hydrostatic pressure (6000 bar). This kills bacteria, preserves the meat and doesn't affect the nutritional value and the organoleptic properties of the products. This new technology, which is already used at an International level, made it possible for Cris-Tim to launch Vitality, the first Romanian brand of additive free cold cuts. <>said Radu Timis, President of Cris-Tim Group. Vitality cold cuts can bring this future closer since they are made without preservatives, additives and artificial coloring.

Vitality targets customers who are keen on leading a healthy lifestyle and who wish to consume natural, tasty and nutritious products, that meet all quality requirements.

Vitality includes 5 types of products: bacon, turkey ham, fillet, half smoked sausages and salami. They can be easily spotted thanks to the innovative packaging. The packaging of each product is designed as a book, which is a part of a collection. The books mentions the product's benefits: no additives and no preservatives.

The packaging has an informative section that provides details about the product, about the High Pressure Processing (HPP) Technology, and about the company's vision. It also includes an educational section which focuses on the stories of people who have made physical and spiritual health a way of life.

With a history of 20 years, Cris-Tim always offers its customers safe, fresh and tasty products, made with the help of cutting edge technology and food safety (ISO 22000:2005), product quality (ISO 9001:2008) and environmental management systems (ISO 14001: 2004).